The Olympic Channel is a multi-platform, global media destination where fans can discover, engage and share in the power of sport and the excitement of the Olympic Games all year round. Offering original programming, new, live sports events and highlights, the Olympic Channel provides additional exposure for sports and athletes 24 hours a day, 365 days a year.
The primary objectives of the Olympic Channel are the following:
Provide a platform for the continuous exposure of Olympic sports and athletes beyond the Olympic Games period and help create anticipation while providing opportunities to “re-live the experience” after the Games.
Continuously highlight the relevance of the Olympic Movement’s ideals to the challenges of today’s world.
Provide a platform for sharing the IOC’s very rich patrimonial assets and archives with the world and create additional value and content for the IOC archives.
As a matter of priority, engage the young generations around the world using methods that are relevant to them, building understanding, entertainment and education.